I build web, mobile and desktop apps, produce screencasts, write ebooks, and provide pairing and training


Why launching your product is so important

Aug 23, 2013

Or how I learned to stop worrying and love the MVP

An MVP, or a minimum viable product, is a key part of what we work with clients to achieve on brand new apps and greenfield projects. The idea behind an MVP is to isolate the smallest amount of work...

From pre-launch landing page to launch - getting your site online

Jun 27, 2013

If you’ve been following along on the previous posts, you’ve identified a business idea (or more than one), done some market and audience research, and setup a pre-launch landing page to further gauge interest. Assuming you’re happy with the level...

How to setup a pre-launch landing page for your business idea in 20 minutes

Jun 07, 2013

This is part three of our series on finding, validating and testing business ideas to launch a new business that not only makes money, but makes you happy too!

Part one: Business? What business?

Part two: Validating business ideas

In the last post...

Validating business ideas

May 29, 2013

In our last post, we discussed how the business you always wanted to start might be right under your nose, waiting to be explored. It might be a passion or a hobby, or something you have a lot of experience with - but by finding the right way to monetise...

Business? What business?

May 24, 2013

If you have browsed around our new site, and you don’t happen to own or run a business right now, you might have wondered - “why do they keep going on about my business? What business?”. The simple truth though is that most people have dreams of running...


Building Mac OS X apps with RubyMotion

Learn how to build Mac apps with using Ruby with this ebook, currently in early access, and with the finished version coming soon.